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HumanHR

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Posted: 1-5-2009 02:07 | All replies by this member

HOW BIG SHOULD SPA BE?

Resort Spas
The ratio of guest rooms to treatment rooms
is based on many factors, including the anticipated
return on investment to the owners, the
topography of the site, the scope and theme of
the spa, and the competition. In a destination
resort, where the reason for the spa facilities
is the reason for the trip, there should be an
average of 1 treatment room for every 4 to 5
guest rooms. At the other end of the spectrum,
such as a casino hotel, the spa is definitely
an amenity, and 1 treatment room
should be built for every 50 to 100 guest
rooms.
The spas at lower-end hotel properties
normally are limited in scope and are often
between 3,000 and 6,000 square feet, whereas
luxury spas at full-service, high-end resorts
average between 10,000 and 35,000 square
feet. These ranges vary based on each hotel’s
specific circumstances, including seasonality,
accessibility, meeting space, fill patterns, and
local demand. Each market and each lodging
product must be individually evaluated to assess
the appropriate ratio of treatment rooms
to guest rooms.
Another matrix that measures the viability
of a resort or hotel spa is the cost to build
the facility. Once again, a number of factors
support various outcomes in this process, including
the amount of available land, the finishes
of the spa, the finishes of the hotel
(these should be compatible), and the need to
develop a spa either vertically or horizontally.
Vertical spas are most often built in environments
where land is scarce or the allocated
footprint for the spa is too small for one floor.
Vertical construction always raises the price
per square foot, as load distribution, drainage,
and the weight of equipment and water must
be factored into the construction design and
budget. The cost to construct a resort or destination
spa can range from as low as $200 per
square foot to over $450 per square foot. High
land-value areas and plumbing-rich design
schemes will send cost dramatically above
this range.
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HumanHR

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Posted: 1-5-2009 02:08 | All replies by this member

Day Spas

Day spas often lack the grand infrastructure
associated with resort spas, and for this reason
the ratio of spa revenue to treatment room
space is much closer. In terms of number of
square feet, day spa revenues account for 43
percent of the total spa space and provide approximately
52 percent of the total day spa
revenues.The remaining 57 percent of the day
spa environment is allocated to guest flow,
check-in desk, retail, back-of-the-house support,
and, on some occasions, food and beverage
areas.
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Posted: 1-5-2009 02:08 | All replies by this member

Medical Spas

Historically, medical spas have placed less
emphasis on the aesthetics of the spa experience
and more on the treatment provided.
Therefore, it is not surprising that 45 percent
of the medical spa space provides 63 percent
of all medical spa revenue. Retail sales are
limited in medical spas, as outside of cosmetics
and prescriptions there are limited branding
opportunities.While resort spa goers are
anxious to wear a sweatshirt or ball cap that
announces to the world where they last vacationed,
most medical spa clients do not share
the same need or enthusiasm about their recent
microderm abrasion or rhinoplasty. Medical
spas may require the use of pharmacies to
fill patient’s prescriptions, which from a business
model could be considered part of their
treatment-related retail sales.
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Posted: 1-5-2009 02:24 | All replies by this member

Treatment Type Versus Revenue

To this point, we have evaluated the economics
and use patterns of spa types.The focus of most spas dictates how the space is allocated
and where the income is generated. Spas
should aim to have at least 50 percent of their
total space—their prime real estate—produce
direct revenue. Secondary real estate is the
support and public areas necessary for atmosphere
and supporting functions that assist in
delivering the spa services. Secondary spa real
estate includes areas where people can prepare
for or relax from their spa treatments.
These secondary areas are an important component
in the spa development plan, as they
allow guests to prolong their experience,
which enhances the perceived value. If guests
are hurried from their massage or facial out of
the spa and back onto the street, the magic
that is created can be abruptly snapped and
the overall spa experience is compromised.
Conversely, if a guest is allowed to soak and
relax for hours after a body wrap is completed,
emotionally speaking, the cost of the
body wrap is amortized over the entire spa
experience and not just for the time the client
was enjoying the body wrap in the spa’s prime
real estate.
Combination rooms account for about 36
percent of North American spa spaces, but
because of the various treatments offered in
them, a revenue percentage generated from
these spaces is hard to predict. Combination
spaces allow the spa to address surges in demand
for specific treatments and at the same
time be flexible and respond to global market
changes. Massage rooms account for approximately
27 percent of the total space in North
American spas but 47 percent of the spa revenue.
Given these factors, an operator would
need a compelling reason to not include massage
on the spa menu. Facial treatment areas
reflect 19 percent of the total spa space and
result in about 33 percent of the spa’s overall
revenue.Wet rooms, often the most underutilized
portions of the spa, account for 7 per-
cent of the space and revenue. Because many
spa modalities involve water therapies, many
spa developers and owners believe that wet
rooms are essential, even if they seem underutilized.
Because wet rooms are one of the
most expensive components of a spa, it is essential
that they be utilized to their fullest extent.
Packaging wet room treatments with
other spa services is one way to better utilize
the space and create value for the spa.
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softpout

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Posted: 9-29-2009 01:46 | All replies by this member
Hi,thanks for posting. As a Spa Owner it actually depends on what kind of Spa you are planning to have. I think there's no specific calculations for it but it's really up to the owner.


Regards,
softpout
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shailyphilines

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Posted: 6-4-2010 01:44 | All replies by this member
It was great to read the whole stuff regarding to different spa and how their size should be according to category. But I think now a days nobody does a proper planning for this as today spa is in demand so they know that however the size of spa will be the customers are going to come.
cheap spa days
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