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Top 5 Things You Need to Know Now in Hotel Digital Marketing

This month, Google nudges SEO marketers in the right direction with clarifications to the mobile-first index as it rolls out to more websites; Bing pilots in-market audiences; and Instagram gets more serious with Stories by adding e-commerce features. From SEO to design, read on to learn the top five things you need to know now in hotel digital marketing, and stay informed.

In travel, you get what you pay for

By Richard Turen

Dear client, you have contacted me because you think I can help you with your travel plans. You say you are looking for a bargain. You want something cheap for your next vacation. You want the cheapest hotels I can find.

In our initial discussion, you said you wanted to get a deal, and you literally asked me to get you the lowest price. You indicated that if I didn't, you might go to someone else.

Travel Industry 2018 Power List

Last year was not a bad year to be in the travel agency industry, generally speaking. Nearly every company listed on the 2018 Travel Weekly Power List, the annual listing of travel companies with at least $100 million in annual sales, showed a year-over-year sales increase. And a generally solid economic climate, good demand and increasing revenue helped some agencies grow through acquisition, purchasing even some former Power List companies.