Design & Development

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Hospitality strategic management

The term strategy is derived from the military, as
part of war relations between nations and communities.
Management theory adapted the term
to competitive business situations between firms
in terms of economic, technological or managerial
dimensions. The meaning of strategy in the
organizational context involves an amalgam
of decisions, characterized by unique features,
aimed at reaching the goals of the organization.
Clearly, the desire to succeed in business and
avoid failure requires formulation of strategies

Restaurant Laws - Trademarks

Branding has become a part of the lexicon of business terms. In fact, virtually
every restaurant business strives to develop its brand and the awareness that
results from this process. One of the most important aspects of branding is the
establishment of a means of identifying a product or service by use of a name,
symbol, logo, device, or combination of these items, known as trademarks and
service marks. A trademark is a mark that is affixed to goods and a service mark
is a mark that is used in connection with services, though both are commonly

Restaurant Laws - Renting Commercial Space And Zoning Issues

Arestaurant, by definition, is a commercial enterprise and must, therefore,
occupy a commercial space. As a result, unless you own the building your
business occupies, you will probably find it necessary to evaluate the terms and
conditions of a commercial lease. Commercial leases are much more subject to
negotiation and pitfalls than residential leases, which are more tightly regulated
in most states. You should consult an attorney with experience in negotiating
commercial leases, preferably restaurant leases, before signing one.

Restaurant Laws -Copyrights

It is quite common for restaurants to use menus, brochures, computer software,
artwork, and similar materials created by others. These materials may be
protected by the copyright law, and their unauthorized use may subject the user
to liability for copyright infringement. There are, however, some situations in
which you may be able to use another’s work without obtaining permission. The
guidelines for this use are found in the federal copyright law.
Some restaurants develop their own copyrightable brochures, advertising copy,

Data Mining For Hotel Firms: Use And Limitations

In the hotel industry, knowing your guests—
where they are from, how much they spend,
and when and on what they spend it—can
help you formulate marketing strategies and
maximize profits. Fueled by the proliferation
of centralized reservation and property management
systems, hotel corporations accumulate
large amounts of consumer data.
This information can be organized and integrated
in databases that can then be tapped to
guide marketing decisions. However, identifying
important variables and relationships located

Restaurant Laws - Restaurant Pension Plans

One of the methods by which a restaurant owner may attract and retain key
personnel is to provide certain benefits. Today, one of the most important
benefits for employees is the ability to participate in a retirement plan. In addition,
any form of succession planning will necessitate the establishment of a
method by which the senior generation can step down and hand off control of
the business. In order to create an effective succession plan, it is necessary to
implement an arrangement that provides an economic incentive for senior

Restaurant Laws - Advertising

There are many different issues that arise in the context of advertising. In the
trademark article, the method by which you may protect your restaurant
name and logo is discussed. The protection available for restaurant literature,
advertisements, and posters is considered in the copyright article. In this article,
several other important legal considerations that may arise when planning
an advertising campaign are explained.

GOVERNMENT REGULATION
To begin with, a business may always tout the qualities of its products or services,

Restaurant Laws - Organizing Your Business

Everyone in business knows that survival requires careful financial planning;
yet, few fully realize the importance of selecting the best form for the business.
Small businesses have little need for the sophisticated organizational structures
utilized in industry. However, since all entrepreneurs must pay taxes,
obtain financing, and expose themselves to potential liability with every sale
they make, it only makes sense to structure your restaurant business to address
these issues.
Every business has an organizational form that best suits it. When counseling

Restaurant Laws - Estate Planning

No matter how big your restaurant is and no matter how successful you are,
the time that you will work with your business is limited by either retirement
or death. Prudent restaurateurs will make appropriate plans for both,
which is commonly known today as succession planning. One of the most important
aspects of succession planning is estate planning. Another aspect of succession
planning is retirement, which was discussed in last article.
Proper estate planning will require the assistance of a knowledgeable lawyer and

Restaurant Laws - Commercial Opportunities And Activities

Since most restaurants will use some form of intellectual property in connection
with the business’s operations, it is important to be sure that restaurant’s
rights are properly protected. Once perfected, the restaurant can exploit those
rights and expand its financial opportunities.

LICENSING TRADEMARKS
One of the most common methods for exploiting one’s trademark is to grant
another the right to use that trademark. This permission to use is referred to as
a license. Since trademarks and service marks are used to identify the source or