Catering is a consumer-driven market, stimulated by clients who demand
exceptional quality and excellent value for a reasonable price.
Value is determined by the buyer, not the seller. Buyers' perceptions
are sellers' realities. This means that the potential clients' impression
of the catering ability of your facility, be it a restaurant, hotel, club, or
other facility—whether positive or negative—is what is real for them
and will influence their buying decisions. Most of your potential clients
will comparison shop when they are considering the location of their