Hotel Brands Can Do Better With Mobile Booking
Submitted by members on Thu, 05/14/2015 - 01:48
by Mark Walsh
A new report suggests that prestige hotels are missing opportunities to better compete with online travel agencies like Priceline and TripAdvisor when it comes to mobile booking. While nearly 90% of hotel brands have mobile Web sites, only a third (32%) provide booking engines directly on the home page, according to a study by digital think tank L2.