Sales & Marketing

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Press Release - Marketing Sales Training

Task:Press Release

Code   :OH-SM-MC-D101

Objectives :At the end of this session, each trainee will be able to issue press releases efficiently.

Standard :      1.       The Marketing Communications Manager will issue Press Releases on development and news about:

 Brand and the Hotel

 Special promotions and seasonal products

 Hotel Appointments

Planning at the Westwind Resort

When Wendell Adams became the general manager at the Westwind Resort, he knew that it would be a challenge. His predecessor, Manfred Gunlock, was highly regarded and had been in the position for over 20 years. During that time, the resort enjoyed success by building a new lodge, adding more than 1,000 time-share units, and adding more snow-making equipment that extended the ski season. During Mr. Gunlock’s tenure, Westwind Resort became a four-season resort. The golf course was very good, with golfers playing more than 25,000 rounds annually.