Travel Agency

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What Is A Travel Agency? is an Internet-based agency that trains Independent Travel Agents online and then
provides that sales force of trained Agents with the exclusive opportunity to sell travel and travel related
services through its website with an extensive network of licensed, approved and certified affiliates.
These affiliates operate reservations centers staffed by expert specialized Travel Consultants supported
by state-of-the-art research and reservations technology. After thoroughly researching and satisfying

Travel Agent Sample Announcement Letter

Mark Doe
Independent Travel Agent
123456 Main Street
Anytown, ST
Phone: 555-555-1234
Email: [email protected]
Dear Bill:
I have finally found a way to get great service and the lowest fares from a travel agency. I joined one!
I'm proud to tell you that I am now an Independent Travel Agent with xxx. It's one of the country's
largest and most successful travel agencies. And by being different than the rest, xxx has started a
revolution in the travel industry.

The World of Travel

AIl-inclusive Resorts
• Sandals, For Couples Only (Jamaica,
• Barbados, St. Lucia, Antigua, etc.)
• Club Med (Caribbean, Mexico, South Pacific,
• Super Clubs, including Couples, Lido,
• (Caribbean)
• Jack Tar Villages (Caribbean)
Health & Fitness
• Mountain Climbing Tours (Himalayas)
• Spa Resorts (La Costa, California; Doral
Saturnia, Florida; Canyon Ranch, Colorado
and Massachusetts, etc.)
• Fitness Cruises
• Biking in the French Wine Country
• Ski Packages to Vail, Colorado or Europe
(Austria, Switzerland)

How to develop clients

The whole object of travel is not to set foot on foreign land; it is at last to set foot on one's own
country as a foreign land.
-G.K. Chesterton, British Writer (1874-1936)
Your customers must be reminded constantly that you are there to help them fulfill their travel dreams. Get
the word out to everyone that you can do a better job of taking care of his or her travel needs.
Listed below are some of our best suggestions on how you can develop a number of clients. The most
important thing to remember is "Take Action" and ”Get Started”!
The Announcement

Sample referral letter

Dear Mrs. Anderson:
Your friends, Mr. and Mrs. John Smith, are planning a cruise holiday aboard the Royal Odyssey this spring to
the Holy Land, Egypt and the Greek Islands, departing April 7. They thought that you might be interested in
joining them, and asked me to forward the enclosed brochure.
This ship is an elegant cruise liner with the finest Mediterranean itinerary – at prices almost $1,500 less than
any other luxury ship.
If you are interested, feel free to call me with any questions that you might have.
Warm regards,
Jill Jones
xxx Travel Agent

Tourism in the 21st Century

What does the future hold for the Travel Tourism Industry?
The economics of the 21st century will be dominated by three industries: information
technology, telecommunications, and tourism. The travel and tourism industries have
grown by 500% in the last 25 years, and it is estimated that by the year 2007 tourists will
spend $884 billion in foreign countries on tourism related activities. (Source: The World
Travel and Tourism Council).
Future Careers and Business Opportunities
Because the tourism industry has been experiencing a boom time, it is in desperate need of

Typical Tourist Concerns

The tourist experiences two methods of travel:
1. Outbound Tourism – Travel To a Different Country
Outbound tourism involves the travel from one’s native country to another. For
example, going to the Bahamas in March is considered outbound tourism. (The
“outward bound:” tourism concept should not be confused with a series of popular
adventure camps in the U.S.)
2. Inbound Tourism – Travel by Tourists to Your Community
When tourists visit your country or community, they are referred to as inbound tourists.

Professional travel organization Memberships
Travel-related associations, trade shows and publication. Up-to-the-minute
information on travel-related data, over 2,000 tour operators to promote your
services and tours.
ABA (American Bus Association)
1100 New York Ave.
Suite 1050
Washington, DC 20005-3934
NTA-National Tour Association
546 E. Main St.
PO Box 3071
Lexington, KY 40596-3071

Planning an incentive travel package

1 Your client tells you late in the planning stage that, following requests from participants, they would like to know if you can arrange transport from home to the airport for some or all of the participants.         
2 The client needs to reduce costs and asks you how you could reduce the bill by 10 per cent in ways which would do the least damage to the quality of the package.       
3 Your chosen accommodation tells you they have overbooked and cannot accommodate all of your participants.

Message from the President of The GEM Group

Gerald E. Mitchell, CEO & Founder of the Institute of Travel-Tourism
My goal is to speak to you personally and share knowledge from my past and presentexperiences as a travel-tourism professional for the past twenty-six years.
The information I’m sharing is intended to help launch your career in the Travel-Tourismindustry. Each section of this website will provide you with “inside secrets” to finding a careeror staring your own business in the Travel-Tourism industry. One of the great appeals of thethis industry that it is competitive, challenging and also fun!