DEPARTMENT : SALES AND MARKETING (PUBLIC RELATIONS DEPT.)
JOB CODE : S&M10
REPORTS TO : DIRECTOR OF SALES AND MARKETING
GENERAL OBJECTIVE/ MISSION
To develop and foster a positive image and relationship between the hotel and the public, i.e. vendors, suppliers, guests, clients and the community. Will function under the preview of Director of Sales & Marketing.
RESPONSIBILITIES AND MEANS
The Public Relation Manager performs her duties within the framework defined by the chain, hotel norms and by internal rules and regulations as specified by Director of Sales & Marketing.
The Public Relation Manager draws up the Public Relation action, advertising and media plan on an annual basis for the hotel.
Supervise the maintenance of a mailing list consisting of a record of former and existing clients of the hotel.
Organize regular visits by professional persons from the media and members of the trade to the hotel.
Present a summary of visits to the General Manager and Resident Manager on a regular basis.
Attends all official functions as a representative of the hotel.
Receives all V.I.P. guests of the hotel.
Ensures that stationary and printed items are standardized and conforms to the NOVOTEL standards.
The Public Relation Manager keeps herself well informed about the product (lodging, catering and other facilities).
Closely coordinate social events in the hotel.
Must be familiar with the operation and application of the hotel computer system especially print out of V.I.P. guest listings.
Closely observes matters pertaining to PR activities of the hotel and other hotels (competitors) on a regular basis.
Ensure optimum publicity is created for all major hotel happenings
Supervise taking of photographs and prepare news release of events undertaken by the hotel
Defines precisely VIP guests requirements and ensures that the services offered corresponds effectively to the guests requirements。
Answers to complaints from clients, guests and the general public
Prepare in-house bulletins, newsletters and guest information
Organizes both internal and external PR activities. e.g. inter-departmental or in-house activities
Preparation and selection of all printed literature, sales tools, hotel give-aways with the GM and RM
The Public Relation Manager is responsible to the General Manager and Resident Manager.
The Public Relations Manager maintains contact, coordinates with all other departments of the hotel, and may have contact with other PR Managers at a regional level. The Public Relation Manager ensures the smooth operation of the PR office.
The Public Relation Manager maintains contact with professional people, members of the press/media both local and international and any other persons who are clients or potential clients of the hotel.
REPLACEMENT AND TEMPORARY MISSION
In her absence, the Assistant Public Relation Manager may replace The Public Relation Manager
The Public Relation Manager may be called upon to undertake activities outside her own area and to publicize hotels other than her own for specific programs
To assist opening of/or general PR efforts of other hotels in the chain