While the term ‘green’ in business originally related to environmental
issues, it has evolved to embrace all aspects of sustainability and
corporate social responsibility (CSR). To be properly ‘green’, a
company now needs to incorporate sustainable thinking in its
decision-making at all levels throughout the organisation.
In the past, corporate philanthropy, or ‘giving back’ to
the community, used to be the way a company looked
to enhance its reputation externally. Today, even the
most basic level of acceptable business practice requires a
more sophisticated approach. Companies are judged on
their accountability, transparency, business ethics, socioeconomic
awareness and resource-effi ciency as well as
their fi nancial results.
Businesses today are under external scrutiny as never
before. Shareholders, investors, employees, customers,
environmental and ethical groups - and the general
public - expect companies to be exemplary across the
‘triple bottom line’ of economic, social and environmental
management. If they are not, pressure groups and the
media are willing and able to expose their weaknesses. As
our understanding and knowledge grows about issues such
as global warming, climate change, human rights injustices
and the causes of poverty, the world looks as much to
the business community as to governments to provide
Integrating responsible practices into your hotel or
resort operation will benefi t your business in many ways.
‘Admired’ companies attract investors, enjoy better
customer and guest loyalty and are able to recruit and
retain high-calibre, motivated employees. This helps them
improve their market share and position. Hotel owners
and operators that understand the environmental and
socio-economic context in which they operate are better
placed to manage risk and maintain their licence to operate.
Resource-effi cient hotels not only improve their bottom line
by eliminating wasteful practices, but also lighten their load
on the planet, something we all urgently need to do.
The strategies and approaches presented in this paper
will help to increase the sustainability of hotel operations
by minimising their negative impacts on the surrounding
ecosystems and cultures while increasing their positive
contributions to biodiversity conservation, cultural heritage
preservation and community development.
1 POLICY AND FRAMEWORK
2 STAFF TRAINING AND AWARENESS
3 ENVIRONMENTAL MANAGEMENT
5 PEOPLE AND COMMUNITIES
6 DESTINATION PROTECTION