The Club Managers Association of America (CMAA) is a non profit membership organization whose mission is to 'advance the profession of club management by fulfilling the educational and related needs of its members.' Having celebrated its 75th anniversary in 2002, CMAA is a progressive association with a membership of over 6000 dues paying club professionals who belong to more than 50 regional chapters throughout the United States and around the world. CMAA serves to unify an otherwise fragmented industry, and it has played a pivotal role in evolving the job of a club manager into a highly respected profession.
The Club Managers Association of America (CMAA) is the professional Association for managers of membership clubs. CMAA has more than 3000 country, city, athletic, faculty, yacht, town, and military clubs. The objectives of the Association are to promote and advance friendly relations between and among persons connected with the management of clubs and other associations of similar character; to encourage the education and advancement of its members; to assist club officers and members, through their managers; and to secure the utmost in efficient and successful operations. The Association's Club Foundation supports the advancement of the club management profession. CMAA's budget is $7.5 million. The staff numbers 36.
The following quick 2003 quick facts noted on CMAA Website indicate the impact of the private club industry to the hospitality and tourism industry: Eighty percent of CMAA members are golf and country clubs, 9% of all private clubs are classified as city clubs, gross revenues equaled $11.33 billion in 2001, food and beverage revenues totaled $3.79 billion, and the average annual club income, private clubs employ over 302,000 employees, club payrolls are approximately $4.92 billion, private clubs raised about $153 million in charities in 2001, donated $8.3 million in student scholarships, most private clubs offer student scholarships within their respective states, the economic impact of private clubs aver aged $1.61 million to local communities, private clubs spent about $1.79 million within state economies, and private clubs pay on average $132,449 in property taxes.
Historical Development. Although associations of club managers had begun to form in the cities of Boston and New York, it was not until 1926 when 'Colonel' Clinton G. Holden, manager of the Olympia Fields Country Club, called for a national club managers association. He began by sending letters to club managers across the country, inviting them to join the National Association of Club Managers. One hundred members attended the organization's first convention in January 1927, at which time Holden was elected as the first CMAA president. A year later the Board of Directors changed the name of the organization to the Club Managers Association of America.
In spite of early challenges posed by the Depression and wars, the club industry and CMAA prospered over time. Along with an increasing number of new chapters and a growing membership base, CMAA evolved to include a professional development program, an annual club management conference, professional certifications known as Certified Club Manager (CCM) and Master Club Manager (MCM), a charitable foundation, and enhanced benefits and services. The CMAA headquarters staff expanded gradually to keep up with the needs of a growing membership, moving offices in 1987 to their present location on King Street in Old Town Alexandria, Virginia.
An Educational Focus. Although not always by unanimous decision, CMAA maintained education as a central theme of the organization throughout the years. And the commitment to education has never been stronger than it is today. Professional development opportunities are currently available for club managers through the following venues: the BMI, World Conference on Club Management, annual Leader ship/Legislative Conference, and monthly or quarterly chapter education sessions.
BMI, founded in 1988, currently offers five core courses geared for managers of varying experience levels, and a choice of eight electives. Classes are offered in week long increments at various university locations throughout the United States, and rosters generally fill quickly. The Business Management Institute is the back bone of CMAA's educational initiative, and a source of pride as a model for effective continuing education within the hospitality industry.
Charitable Support. Confronted with the rising costs associated with its educational programs, the CMAA Board of Directors established The Club Foundation in 1988 to endow the association's educational pursuits in perpetuity. Continuing and expanding high quality education for club managers, funding of club related research, and scholarships for college students interested in club management, are just a few of the initiatives supported by The Foundation. The Campaign for Excellence was introduced by CMAA in 1990 with the goal of raising $3 million for The Club Foundation; the goal was quickly achieved and The Foundation Endowment continues to grow.
Value-Added Services. Premier Club Services (PCS) began in 1994 to provide additional support for club managers through innovative products/services designed to increase club managers' knowledge base. PCS offers books, manuals, white papers, etc., which help managers to operate their clubs more efficiently and to more effectively interact with their governing boards. PCS also keeps club managers abreast of legislative and regulatory issues that stand to impact private clubs.
In 1988 the International Wine Society started as a sub group of the larger CMAA organization. The Society offers CMAA members, who are also wine enthusiasts, an opportunity to share knowledge of wine and food. Some of the group's activities include wine tours, an annual black tie dinner, and wine auctions.
CMAA embraced technology in 1995 when it entered the 'dot.com' world with the creation of ClubNet, the name of the organization's Website located at www.cmaa.org. The Website quickly became the organization's main source to disseminate up to date information on various topics of interest to club managers. It enhanced networking among members and even serves as a resource for job seekers and job recruiters. As CMAA members embrace the future, ClubNet is one of the vehicles that will enable the organization to maintain its successful strategy of continually delivering more services and greater value to its members worldwide.
Morris, R. (2001). Club Managers Association of America 1927 2002, celebrating seventy-five years of service. Virginia Beach, Virginia: Donning Company Publishers.
Perdue, J. (Ed.). (1997). Contemporary club management. Lansing, Michigan: Educational Institute of the American Hotel & Motel Association. http://www.cmaa.org, February 15, 2004.
UNIVERS ITY OF WEST FLORIDA , USA