Consumers use three types of attributes to evaluate the quality of goods and services: search qualities, experience qualities, and credence qualities. Search qualities are more tangible attributes that a consumer can easily evaluate before purchasing a product such as color, style, price, fit, feel, and smell. Products high in search qualities include clothing, jewelry, and furniture. Experience qualities are attributes that cannot be judged until after purchase or during consumption such as taste or durability. Restaurant meals and haircuts are examples of experience qualities.