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Clicks and mortar

The term clicks and mortar (alternatively known as bricks and clicks, surf and turf, cyber-enhanced retailing and hybrid e-commerce) refers to supplementing physical outlets of traditional bricks-and-mortar businesses with e commerce capabilities on the Web. Steinfield (2002) offers a conceptual frame work which identifies potential sources of synergy between physical and virtual channels: common infrastructure, common operations, common marketing and sales, common buyers and other complementary assets, e.g.

Club board of directors

The governing function of private clubs is assigned to a board of directors otherwise known as board of governors. A club's board is composed of directors and club officers (i.e. president, vice president, treasurer, and secretary. These positions are typically elected on a rotating two year basis so that there is never a complete replacement of the entire board in any given year. The primary reason for this rotational design is to maintain continuity of the goals established by the board with the intent to maintain overall club functionality.

Club corporation

ClubCorp is a renowned developer of private clubs and golf courses throughout the world. Founded in 1957, Dallas based ClubCorp has approximately $1.6 billion in assets. Internationally, ClubCorp owns or operates nearly 200 golf courses, country clubs, private business and sports clubs, and resorts. Among the company's nationally recognized golf properties are Pine hurst in the Village of Pinehurst, North Caro lina (the world's largest golf resort, site of the 1999 and 2005 U.S.

Club entertainment

A critical part of club member satisfaction is directly related to process of entertaining club members. This is important to note because well designed entertainment entices the members to utilize the club while enhancing the perception that the club is an exciting place to be. Designing club entertainment is not a haphazard process, instead the design and deployment of an entertainment program requires a thorough assessment of club members' needs, wants, and expectations.

Club fitness programs

The primary objectives of a private club's physical fitness program are the improvement of the general health and well being for those individuals who choose to engage in a structured physical fitness program. The secondary benefits of a member fitness program encompass enhanced social interaction with other club members, a means of allowing members to entertain clients while promoting the club, and a means of inter acting with family members in a private setting.      

Club management

Club management is a profession that involves managing all of the different areas and departments in a club. A club manager generally super vises the following departments and/or staff: accountant/comptroller, upscale dining, casual dining, banquets, lounge/bar, maintenance, locker rooms, kitchen, membership, aquatics, and tennis. If the manager is a general manager then the golf program/golf professional and golf course maintenance/golf course superintendent also report to the general manager.

Club manager certification programs

In an effort to keep private club management current with trends and issues in the private club industry, the Club Managers Association of American (CMAA) offers professional development courses that lead to educational and professional designations. This type of program is important to note because a private club manager’s success within a club setting requires a willingness and commitment to professional development. The professional development programs offered through CMAA are multi level courses that are designed for entry level to senior management.

Club Managers Association of America

The Club Managers Association of America (CMAA) is a non profit membership organization whose mission is to 'advance the profession of club management by fulfilling the educational and related needs of its members.' Having celebrated its 75th anniversary in 2002, CMAA is a progressive association with a membership of over 6000 dues paying club professionals who belong to more than 50 regional chapters throughout the United States and around the world.

Club membership categories

By the very nature of the private club industry, membership within any given private club is a very coveted title. Due to the popularity of being a member of a private club, existing members give great detail to protect the overall composition of their club. In short, the existing members view their existing club as an exclusive community that mirrors a common value system. It should be understood that the following definitions apply to an equity club type of operation versus that of a non-equity club.

Club membership nomination

In general, the initial step in gaining membership is to submit a formal application to the club. Before an application will be considered the prospective member must be sponsored by a club member. The role of this member sponsor is critical to the receipt and acceptance of this enquiry given the selective nature of the application process. The sponsoring member ensures that all the necessary information in contained in the application and then forwards the application to club management or to the membership committee.